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Why You Should Use Gustos?
Enhanced One-to-One Marketing
With Gustos, web sites can present users with personalized content or purchase recommendations based on individual interests and preferences. Since this data is updated continuously in real-time, new suggestions for additional purchases are available instantly based on new user ratings, behavior, click-throughs or purchases.
Data mining and collaborative filtering has enabled marketers to find subtle patterns in purchase behavior like the fact that beer and diapers tend to be purchased together on Friday nights or that tweed lovers also buy chocolate. With Gustos, these relationships are not only uncovered but the results are available for real-time, dynamic marketing. So when that tweed lover returns, a Gustos site will know to recommend chocolate.
Build Customer Loyalty and Increase Per User Sales Volume
Innovative use of technology allows web sites to build 'brand' loyalty. Why visit site X and waste time looking when your preferred site can take you to exactly what you want to see immediately? And even expose you to some new things you might want to buy as well.
Featuring new items based on specific user preferences, not only provides a service to the customer but also, an ideal selling opportunity. Currently, sites expose every user to the same list of sale items or 'best sellers'. If the user already owns these items or is not interested in these products, then this represents a lost opportunity for a sale.
With Gustos, a 'Featured' list can be generated that is personalized and different for each and every user from any selected group of items. A group can be items on sale, overstocks, product category based on user preference or all items in the store. Groups and categories are created automatically and can be easily changed dynamically as needed.
Applications
- Electronic Commerce -- From music to collectible comic books, Gustos allows web sites to target products on the right audience. Why pitch 'ice to Icelanders' when they'll likely prefer a hot cappuccino?
Gustos recommends only items with a high probability of being of interest to the user. So a Gustos music site would automatically recommend the new Pearl Jam and not Frank Sinatra, when that Pearl Jam fan comes back to visit.
- Ad Servers -- Typical ad servers use 'keywords' or content to target advertising. Others just pull from the queue. With Gustos, ad banners can be selected based on the likelyhood of the user clicking on the ad.
Increasing ad 'click-throughs' enables web sites to charge higher rates and to provide more value their advertisers. Gustos can help.
- Web Guides -- Search engines have enabled users to find 10s of millions of web pages. But how do you sort the good from the bad with an alphabetic listing of 10,000 sites?
With Gustos, each user can help others by rating each page or site. Now the experience of similar minded individuals can be used to bring the cream to the top.
And since Gustos uses collaborative filtering, each recommended list is specific to each users individual preferences.
- People Matching -- With Gustos, you can really find similar people, even a prospective pal that shares your passion for both Pearl Jam and Frank Sinatra.
Finding 'like-minded' individuals is useful for dating services, chat room selection, pen pals, room mates and more.
Why Choose Gustos?
For questions or more information, send mail to: info@gustos.com.